Visual Techniques

magazine spread

Regularity, Unity,fragmentation, predictability, neutrality, Depth, flatness,diffusion, subtlety

Instability, asymmetry, fragmentation, variation, singularity, sharpness, randomness, subtlety, boldness

 Both of these page spreads express what their intentions are and what audience they are trying to attract. There is more fragmentation in the second page spread because of the broken elements of the imagery and placing of texts. Other than that they are opposite displays of design. The first image is more in depth because of the use of different colors that differentiate from the background. The use of the red text makes them stand out and gives it a visual hierarchy for the viewer to highlight certain areas of the spread. The second page spread presents the depth using the imagery. It presents photos of the different attractions and foods that are provided by the hotel making this informational spread very appealing to the readers. The first page spread gives the readers an idea that the concept is graffiti with the strong imagery on the top corner giving this page spread a subtle look to it. The second spread has a subtle look too using the soft colors of the large fonts and the little text surrounding the images which are the ones that make the visual stand out. 

CONTRAST

This is an example of good contrast. The placing of the person creates a visual hierarchy for the magazine that has to do with fitness for men being the idea of the magazine. Even though it looks cluttered and overly exaggerated, the box of texts balances it out. The different variations of the text and David Beckham gives the magazine a unified look.


This is a poor design of a magazine cover of the NOW celebrity magazine. Unlike the Men's fitness magazine, the clutter of text is extreme. It draws the viewers eyes all over the magazine. The choice of colors are not appealing to the eye. The use of imagery with the pictures of the celebrity makes the viewers focus on too many headings that gives mixed direction of what the magazine is suppose to be focused on.